5 Key Elements Every Small Business Website Should Have

🔻 5 Key Elements Every Small Business Website Should Have

1. a strong home page

Your website’s home page is that the initial impression you offer the web world regarding your business: It ought to clearly communicate your business’s complete image through appealing visuals and duplicate, on with:

What your business will

Who it serves

Why it exists

Why a client ought to care

There square measure several artistic ways in which to approach your home page, however it ought to embody (at minimum): your emblem, a short description of your business and a navigation menu that directs users to alternative necessary pages on your website.

Now that a minimum of sixty eight % of american citizens own smartphones, in keeping with bench centre, your web site ought to additionally embody responsive style options that guarantee it’s as simple to look at and navigate on smaller screens as ancient microcomputer orientations.

2. easy navigation

Whether your navigation menu expands across the highest of your website or in an exceedingly sidebar, it should be simple for website guests to find, and may embody logical classes that create it straightforward for website users to {seek out|to search out} the data they seek. in keeping with Associate in Nursing infographic, poor navigation is that the No. one reason individuals abandon an internet site they’ve visited.

Consider however you'll be able to best structure your navigation menu and therefore the classes (and probably, subcategories) it'll contain supported common queries a brand new client to your business would possibly raise. For example:

What broad classes of things or services does one sell?

What do those product or services cost?

Where is your business located; what square measure its hours of operation?

How do customers purchase things or services, and what types of payment does one accept?

Ideally, a clean navigation ought to use logical sequencing and titles that facilitate customers simply establish the section of your web site they have to go to.

3. Search options

Include a probe box feature additionally to your website navigation menu therefore customers will sort keywords or phrases to search out the data they have once the navigation menu doesn’t meet their desires. once customers sort content into the search box, they’ll be conferred with relevant pages to go to, in order that they don’t have to be compelled to handle their search manually. (The a lot of content you have got on your website that addresses all attainable keywords, the a lot of helpful the search box feature becomes.)

4. Access to assist

Despite the promoting edges that an internet site offers little businesses and on-line customers, there square measure times once customers wish to attach with an individual's. Your web site ought to embody the choice to attach via phone, email and at your physical location, if you have got one. Amazingly, Social Media nowadays reports that ninety three % of little businesses don't publish Associate in Nursing email address that customers will use to contact them.

5. FAQ page

The a lot of you interact with customers on-line and off, the a lot of you’ll sense patterns within the varieties of data customers look for, and therefore the queries that arise with reference to your product or services. supply a page of commonly asked queries and their answers on your website to create it easier for patrons to search out the elaborated data they have.