Google says to ‘count on’ a second-generation element smartphone this year

Google says to ‘count on’ a second-generation element smartphone this year

Google’s element smartphone this year was a big reset for the company’s mobile hardware strategy – and one that earned lots of praise from customers and critics. excellent news for people who likeable it: Pixel’s successor can arrive someday in 2017, as confirmed by Google SVP of Hardware Rick Osterloh to golem Pit at MWC this year.

It looks like the element two can continue the tradition of the initial – Osterloh aforementioned it’ll stay “premium” in its next iteration, and he another that the corporate isn’t curious about providing a inexpensive version, preferring instead to let that section be addressed by its external hardware partners.

While it absolutely was to be expected that Google would place out a smartphone this year, since the annual unleash cycle for hardware is hardly new, Osterloh’s confirmation tells US some things concerning the company’s strategy that weren’t antecedently wholly fastened down. First, we all know Google’s staying the course with the new strategy it started out with element, whereby it aims to contend a lot of directly with the iPhone. Second, we all know it’s not about to split its focus by at the same time going once mid- and low-market opportunities at a similar time.

This bodes well for Google’s smartphone strategy. the primary element continues to be the most effective golem smartphone offered, in my opinion, and it’s sensible to examine Google continued on that path.